Choose Well

Stop and think. A&E and 999 services are for emergency and life-threatening conditions only.

One in four people who go to A&E could self care or use other local services.

Make sure you Choose Well. Get the right treatment for you and help the NHS to manage its resources.

Download the Choose well document here

A significant number of people still go to hospital Accident and Emergency (A&E) departments when there are other services more convenient and suitable for their needs. This high profile awareness campaign uses a colour coded thermometer to help people to link their symptoms with a particular NHS service which is right for their need.

Using a colour coded thermometer, the campaign highlights six areas of healthcare:

choose well thermometer

Have a look at this short video which gives you information the different NHS services that are available to you

The Choose Well campaign aims to help you manage and treat common problems that occur, by providing you with the tools and information you need to make the right choice about your health.

Did you know that common complaints such as coughs and colds, stomach upsets, sprains and strains, insect bites and allergies can be treated at home or by your local pharmacist?

Choosing the right treatment and services will help you avoid unnecessary visits to your GP and Out of hours service or lengthy trips to A&E. Remember A&E, emergency and 999 services, are for serious and life-threatening conditions and injuries only.


NHS self care survey

Each year there are 51 million GP appointments for common complaints, such as colds, sore throats, upset stomachs and general aches and pains – conditions that could be self-treated and would begin to improve by themselves after a few days. In addition, around two million people go to an A&E or emergency department, who don’t need to.

More people with complex health needs and long term conditions such as diabetes, cancer and heart-conditions are living longer - around 15 million in England. In order to make sure it can continue to provide prompt care for people with these conditions, the NHS needs to be able to focus resources on these potentially vulnerable people.

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